Mobile Experience Workshops

Mobile Experience Workshops (MEW) are designed to update your knowledge, upgrade your skills, upsize your resources, and upscale connections in mobile industries through three sessions of intensive and comprehensive case-based and solution-oriented training. Our focus lies in mapping, measuring and modelling mobile experience in different areas of mobile experience respectively. After completing this course, you will be in a much better position to lead your company up to another level of excellence. You will become a lifetime member of Mobile Studies International (MSI) on top of being issued a MEW Certificate from MSI.

Mapping ...

In this one-day session, you will learn how to map mobile experience in different areas of mobile communication. It covers concepts and contexts, forms and functions, practices and principles, as well as theories and methods. After completing this session, you will be well equipped with knowledge and skills for mapping mobile experience.

Measuring ...

In this one-day session, you will learn how to measure mobile experience in different areas of mobile communication. Topics include measurement design, measuring methods, pitfalls in measurement, and measurement skills. After completing this session, you will be in  a better position to measure mobile experience.

Modelling ...

In this one-day session, you will learn how to model mobile experience in different areas of mobile experience. Topics include normative-empirical gap in mobile experience, locating shaping factors, hypothesis testing, and how to better describe, explain and predict mobile experience. After completing this session, you will be able to model mobile experience.