MOBILE STUDIES INTERNATIONAL
Go Mobile, Stay Smart.
Mobile Experience Lab
Mobile experience refers to both the process and the outcome of an interaction between a mobile user and a mobile content, service, or idea. It consists of six indicators. They are enticement, entertainment, engagement, empowerment, enlightenment, and enhancement. They also constitute six stages of a mobile experience. They are shaped by a mobile user's connectivity, curiosity, consumption, competitiveness, and creativity. There is a gap between what a mobile user expects and what he or she actually receives in terms of the mobile experience. To map, measure, and model mobile expertise in different areas of mobile communication is our key mission at Mobile Experience Lab.
Mapping ...
Mapping mobile experience in different areas including parenting, dating, learning, gaming, chatting, social networking, filming, and photography through mixed methods
Measuring ...
Mobile experience can be measured at six stages, i.e. enticed, entertained, engaged, empowered, enlightened, and enhanced. Furthermore, the gap between the normative and empirical mobile experience has also to be constantly measured. Experiments are to be conducted using different measurements. Results are to be triangulated.
Modelling ...
The results of measuring mobile experience at different stages have to be properly described, explained and predicted. Hypotheses are to be tested among identified variables to locate correlations and patterns.