Mapping, Measuring and Modelling Mobile Media

This longitudinal and comparative project is conducted to examine and explore one specific form of mobile media within a county or between selected countries.

To map is to locate the latest developments of a specific mobile form, such as smartphones, tablets, and any other form of mobile devices in terms of its formats, features, and functions.

To measure is to gauge its different levels of developments of a specific mobile form.

To model is to locate predictors of changes, challenges and chances of a specific mobile form.